Maison Margiela .com
Ecom
Maison Margiela
.com
A holistic transformation for a cornerstone of luxury fashion
Ecom
Collab
In collaboration with Nick Knight, International Magic re-imagined Margiela’s new digital expression.
UI
UX
A new interface inspired by the brand’s codes and history, yet focused on its future.
A next generation shopping experience for every device
Accessible
A contemporary interface that moves melodically between any screen and any device.
Identity
UX
Every familiar fragment of Maison Margiela's identity is integral to the new platform.
An ecom platform that puts (moving) imagery and beauty first
Video
UI
Engineering a video driven experience with close attention to the small, deliberate imperfections that defines Maison Margiela.
© Nick Knight
Accessibility
Embracing accessibility by adding an intuitive web color (blue) to Maison Margiela's digital identity.
Margiela Serif — A new interpretation of the Maisons’ iconic typeface
Typeface
Design
A unique interpretation of the classical ‘Goudy Old Style’ typeface to unify all touchpoints of the Maison Margiela brand.
Idea
A cohesive application across all touch points while maintaining Margiela’s history.
Modernize
Modernizing and modifying the aesthetic without removing the iconic ‘Goudy’ feeling.
Metrics
A fresh set of all core metrics to increase readability and display performance.
Features