Maison Margiela .com
Ecom
Maison Margiela
.com
A holistic transformation for a cornerstone of luxury fashion
Ecom
Collab
In collaboration with Nick Knight, International Magic re-imagined Margiela’s new digital expression.
UI
UX
A new interface inspired by the brand’s codes and history, yet focused on its future.
A next generation shopping experience for every device
Accessible
A contemporary interface that moves melodically between any screen and any device.
![](https://media.maas.engineering/international-magic/maison-margiela/platform/still/maison-margiela-international-magic-cloud_001.jpg?ar=6:6&fit=crop)
![](https://media.maas.engineering/international-magic/mockups/macbook-pro-14_silver.png)
![](https://media.maas.engineering/international-magic/maison-margiela/platform/still/maison-margiela-international-magic-cloud_025.jpg?ar=3:3&fit=crop)
Identity
UX
Every familiar fragment of Maison Margiela's identity is integral to the new platform.
An ecom platform that puts (moving) imagery and beauty first
Video
UI
Engineering a video driven experience with close attention to the small, deliberate imperfections that defines Maison Margiela.
© Nick Knight
![](https://media.maas.engineering/international-magic/maison-margiela/dummy/maison-margiela_international-magic_imagery-1.jpg)
Accessibility
Embracing accessibility by adding an intuitive web color (blue) to Maison Margiela's digital identity.
Margiela Serif — A new interpretation of the Maisons’ iconic typeface
Typeface
Design
A unique interpretation of the classical ‘Goudy Old Style’ typeface to unify all touchpoints of the Maison Margiela brand.
![](https://media.maas.engineering/international-magic/maison-margiela/platform/still/maison-margiela-international-magic-cloud_005.jpg?ar=6:6&fit=crop)
![](https://media.maas.engineering/international-magic/maison-margiela/platform/still/maison-margiela-international-magic-cloud_010.jpg?ar=3:3&fit=crop)
![](https://media.maas.engineering/international-magic/maison-margiela/platform/still/maison-margiela-international-magic-cloud_015.jpg?ar=3:3&fit=crop)
![](https://media.maas.engineering/international-magic/maison-margiela/platform/still/maison-margiela-international-magic-cloud-large_001.jpg?ar=12:6&fit=crop)
Idea
A cohesive application across all touch points while maintaining Margiela’s history.
Modernize
Modernizing and modifying the aesthetic without removing the iconic ‘Goudy’ feeling.
Metrics
A fresh set of all core metrics to increase readability and display performance.
Features