Nike Report
R&D
Nike
Report
Re-imagining experience for a post digital age
Research
Report
A collaborative and evolving insight report created in partnership with Nike NRG. A practical response to the seismic shifts in societal, cultural and environmental norms.
®eality ⓔxtension ⓒhart
Research
Report
Core complexities were distilled into a set of useful tools created to facilitate and guide Nike NRG’s internal processes.
The “Reality Extension Chart” was designed to aid experience production and the visualisation of contextual systems.
Spectrum of Immersion
Scale of Accessibility
Scale of Accessibility
The Immersion Path Funnel
The Sensory Map
The Emotion Map
Sphere of Experiential Perception
Expanding Hemisphere of Normality
How do we make sense of a world that seems to have a life of its own?
Reality Extension Chart